The Impact of Merck Sharp & Dohme resource centers among member-doctors in Metro Manila

• Main Authors: Bustos, Karl, De Vera, Ramon Vincent, Lee, Ericson, Que, Jason
• Format: text
• Language: English
• Published: Animo Repository 1997
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16814
• Institution: De La Salle University

The Merck Sharp and Dohme Philippines has been a constant purveyor of different medical facilities and services through the establishment of the different Merck Sharp & Dohme Resource Centers (MRCs) located in the cities of Manila, Quezon, Makati, Cebu, Davao, Batangas, and the Bicol province. A research was conducted to determine the impact of various MRCs on its member-doctors in the Metro-Manila area, through a Proportionate Stratified Random Sampling Technique. The research covered only the MRC branches in Manila, Makati, and Quezon City, wherein a total of 147 respondents out of the 3,799 total member population were selected from the different hospitals and clinics within the Metropolis. After the implementation of the survey-interview in the three branches, the group obtained several findings. The results showed that the MRCs have a significant impact on its member-doctors as manifested through their awareness and favorable perception of the MRCs, Merch Sharp and Dohme Company, and its current products. However, the results also revealed that only a small percentage of the respondents visit the centers more than once a month. In addition, majority of the member-doctors have never used certain facilities such as the conference and audio/visual rooms, and only the medical journals and computers were the services often used by the respondents.