A Comparative analysis of consumer perception on Maxx eucalyptus as against storck and as against the other Maxx variants: An exploratory study

• Main Authors: Calaranan, Mirabel, Lauchengco, Martha, Laus, Carla, Monzon, Jose
• Format: text
• Language: English
• Published: Animo Repository 1998
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16819
• Institution: De La Salle University

One of the most reputable companies in the Philippines despite the economic crisis, is that of Universal Robina Corporation. Boasting a line of consumer foods, agro-industrial products, and commodity food products, have helped them develop into a multi-purpose industrial giant. Among the branded con...