HP Deskjet 890C professional series

• Main Authors: Chan, Elaine, Hsu, Wendy Colyn, Yu, Joni, Zaralla, Ellinor Regina
• Format: text
• Language: English
• Published: Animo Repository 1997
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16831
• Institution: De La Salle University

The goal of this marketing plan is to be able to increase market share leadership in the SME sector. To achieve this goal, the plan is composed of short term and medium term objectives. Its short term objective is to be able to sell at least 13,500 units of HP deskjet 890C for 1998 and to have a growth of 50% in the SME sector. There are marketing strategies proposed to be able to achieve these objectives. There will be year-round promotions with advertising to be more visible in the market. A showroom will be constructed to provide interactive experience with HP products. Product workshop will be given to help retailers learn how to maximize their service to end users. Survey forms will also be included to get feedback and suggestions from end users. From the strategies proposed, it will require a total cost of P 9,334,038.65. These proposed strategies will then be evaluated by monitoring its performance and by comparing actual results with targeted results.