A Marketing plan for Reynolds readi-pans focusing on the Filipino-Chinese Baker's Association market

• Main Authors: Chan, Ma. Christine, Co, Bernice C., Go, Glena Gabrielle, Tan, Sharon Barbara Co, Villacorta, Gregorio F.
• Format: text
• Language: English
• Published: Animo Repository 1993
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16832
• Institution: De La Salle University

Reynolds Philippines is the only local manufacturer of semi-rigid aluminum food containers in the market today. Overall projections of the total market reach 63MT annually, 60 MT of which Reynolds supplies, making Redi-Pans the market leader in its category. Growth rate on sales is expected at an av...