A Marketing plan for Lamco International

• Main Authors: Chua, Lanabel, Lim, Jason, Ong, Princess Tani, Santos, Ma. Cecilia
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16851
• Institution: De La Salle University

History is constantly evolving each invention completely changes the lives of each individual and society at large. Invention, and now, the evolution of computers has made the world a smaller place as it made communication possible among countries across the world. There is a computer-aided videoconferencing system which can provide its users functions like file transferring, application sharing, video capturing, and whiteboarding to make tasks faster, more accurate and practical. The desktop videoconferencing system produced by Creative Technology, Ltd., exclusively locally by Lamco International, is the Share Vision PC3000. A system which runs on analog lines having similar capabilities as other systems that run on the faster innovation of ISDN. As the system's basic function is communication and application sharing, it has attracted a number of competitors in telecommunication, computers, and the computer-aided telecommunications industries. Despite the threat of competition and other deplorable actuality such as the country's infrastructure, the innovation still proves to be an asset and an answer to the needs of society and its users. Thus, strategies have been developed to attract its target market of the top 1,000 Companies and hospitals. The strategies have been developed to attract its target market of the top 1,000 Companies and hospitals. The strategies to attract its clientele involve promotions such as introductory price and aggressive advertising primarily during the relaunching period at the month of October 1995. ShareVision PC3000 is priced at P60,000.00 with available discounts for cash-on-delivery basis and credit terms paid within 30 days. Suggested changes in packaging have been provided with an illustration to completely visualize the captured changes. The company will be engaged in in-house selling for the distribution of the product through sales and technical personnel. Effectivity of the marketing strategies employed shall be measured through quarterly evaluation following a diagram provided.