A Proposed service plan for Chowking Food Corporation

• Main Authors: Chua-Unsu, Dennis Christian, Ong, Harry Jones M., Sy, Jennifer A.
• Format: text
• Language: English
• Published: Animo Repository 1996
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16855
• Institution: De La Salle University

Chowking Food Corporation is considered as one of the fastest and growing firms in the fastfood industry. With over 94 branches across the country, the firm still continues to widen its network of operations, locally and internationally. The company offers Filipinized Chinese food as an alternative to Western cuisine. Following a cook-per-order policy, Chowking promises to constantly deliver hot and fresh meals to its customers. This is in line with its corporate philosophy of serving high-quality and reasonably priced foods in a clean and friendly atmosphere. In the competitive world of the fastfood industry, Chowking attempts to provide better and more consistent services. Thus, a proposed service plan is developed to answer the current problems encountered by Chowking. The service development programs are intended to address the internal as well as the external system of the organization. In addition, combined marketing efforts of advertising, public relations and sales promotions will also be utilized to further attain its goals. Overall, the proposed programs are intended to contribute success in terms of market performance, constant sales growth, increase in market share, and maintaining loyalty among its customers.