An Evaluative report on the broadcast department of J. Walter Thompson (Phils.) Inc.
Advertising is a message paid for by an identified sponsor and delivered through some medium of mass communication. Advertising is persuasive communication. It is not neutral it is not unblased it says: I am going to try to sell you a product or an idea. In many respects, it is the most honest and f...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1991
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16856 |
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| Institution: | De La Salle University |
| Language: | English |