A Marketing plan of Slord Development Corporation

• Main Authors: Cu, Susana, Ong, Chona
• Format: text
• Language: English
• Published: Animo Repository 1994
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16869
• Institution: De La Salle University

The highlighted goals for 1995 include, achieving a 10% increase in sales revenue and achieving at least 55% level of awareness among the target market. This paper will present various marketing strategies geared toward the actualization of the objectives stated. The marketing plan will focus on establishing an impactful identity for Uni-Pak as the only sardines in tetra Pack. The program highlights the convenience and handiness of the product in an innovative packaging without the hassle of a can opener. In order to promote the product's image, advertising will be done in radios and different forms of print ads such as newspaper, comics, sealine advertisement, poster, flyers. Other promotional plans such as conducting contests in a favorite noon time show 'EAT BULAGA , giving away of promotional gift items. The estimated cost of investment in the marketing plan is P 897,840 while there would be an estimated 7% additional return on the cost of proposed plan.