Federal Express airfreight 2100
This study has identified the top management as the decision makers with regards to which courier company to use. Services are availed of mostly by these companies on a daily basis for both local and international shipments. Fifty-six percent of the respondents are aware of Federal Express, but have...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1992
|
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16877 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |
| id |
oai:animorepository.dlsu.edu.ph:etd_bachelors-17390 |
|---|---|
| record_format |
eprints |
| spelling |
oai:animorepository.dlsu.edu.ph:etd_bachelors-173902021-12-16T04:37:26Z Federal Express airfreight 2100 De Guia, Yael Laureano, Nathaniel Ramos, Farah Tuazon, Haydee This study has identified the top management as the decision makers with regards to which courier company to use. Services are availed of mostly by these companies on a daily basis for both local and international shipments. Fifty-six percent of the respondents are aware of Federal Express, but have not tried availing of its services. The primary reason for this is that the companies are already satisfied with their present courier. The researchers have recommended that advertising campaign through direct mail should be implemented. By doing so, Federal Express will be able to reach only their target market with minimum waste circulation. Promotional items are also recommended to be given to their clients. Also, promotional contests are recommended in order for the company to encourage trial among those who are aware of Federal Express, but have not tried it. 1992-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/16877 Bachelor's Theses English Animo Repository |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| language |
English |
| description |
This study has identified the top management as the decision makers with regards to which courier company to use. Services are availed of mostly by these companies on a daily basis for both local and international shipments.
Fifty-six percent of the respondents are aware of Federal Express, but have not tried availing of its services. The primary reason for this is that the companies are already satisfied with their present courier.
The researchers have recommended that advertising campaign through direct mail should be implemented. By doing so, Federal Express will be able to reach only their target market with minimum waste circulation. Promotional items are also recommended to be given to their clients.
Also, promotional contests are recommended in order for the company to encourage trial among those who are aware of Federal Express, but have not tried it. |
| format |
text |
| author |
De Guia, Yael Laureano, Nathaniel Ramos, Farah Tuazon, Haydee |
| spellingShingle |
De Guia, Yael Laureano, Nathaniel Ramos, Farah Tuazon, Haydee Federal Express airfreight 2100 |
| author_facet |
De Guia, Yael Laureano, Nathaniel Ramos, Farah Tuazon, Haydee |
| author_sort |
De Guia, Yael |
| title |
Federal Express airfreight 2100 |
| title_short |
Federal Express airfreight 2100 |
| title_full |
Federal Express airfreight 2100 |
| title_fullStr |
Federal Express airfreight 2100 |
| title_full_unstemmed |
Federal Express airfreight 2100 |
| title_sort |
federal express airfreight 2100 |
| publisher |
Animo Repository |
| publishDate |
1992 |
| url |
https://animorepository.dlsu.edu.ph/etd_bachelors/16877 |
| _version_ |
1772835085382320128 |