Daewoo cars Makati customer service development program

• Main Authors: Donato, Maricar Manaog, Ferrer, Anne Christine Tolentino Manantan, Martinez, Florentino Stefano Ocampo
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16888
• Institution: De La Salle University

Transfarm and Company Incorporated brought Daewoo cars to the Philippines in 1993 through the People's Car Program. It has established its own Daewoo dealerships and has granted franchises to several others. It is ironic that though Transfarm is the exclusive distributor in the country, it does not hold the no. 1 spot among Daewoo dealers in terms of sales. And its only Service/Body and Paint Center in Metro Manila, Daewoo Cars EDSA, is, literally, a baby compared to the market leaders of the automotive industry. This paper aims to develop a program for Transform-owned Daewoo dealerships which will enhance its provision of customer service. This Customer Service Development Program has been prepared for immediate Implementation on Transfarm's newest dealership, Daewoo Cars Makati. This proposal will involve a total investment of P 2,552,252.65 for the year 1996. But more importantly, it has been estimated that there will be an increase in Projected Sales Net Income from P16,042,656 to P18,391,754 and Service Net Income (projected) from a loss of P145,690 to a profit of P 223,364. With this comes a very positive outlook that only time will tell when Daewoo will rise from being a People's Car to a competitive player in the automotive marketplace.