A Marketing research study on shirt buyers': Preference and behaviour

• Main Authors: Dumagat, Anne N., Hawson, Harry H., Mancilla, Grace Kelly S., Tuason, Shirley T.
• Format: text
• Language: English
• Published: Animo Repository 1994
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16891
• Institution: De La Salle University

Since 1987, Bench has grown to be a byword in the Philippine fashion industry. Through their signature model, Richard Gomez, Bench was able to epitomize the image of tasteful ruggedness. The image along with quality workmanship with comfortable pricing, plus the borrowed imported concept of a full m...