Mobiline marketing plan

• Main Authors: Figueras, Frederick, Leron, Penny, Limqueco, Jennifer, Suratos, Maritonet T.
• Format: text
• Language: English
• Published: Animo Repository 1992
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16904
• Institution: De La Salle University

The 1992 Marketing Plan outlines and approach to attain a significant increase in company sales and profits over the preceding year. This is accompanied by other goals such as to maintain dominant position in the market, improve customer service and awareness levels. The sales target for this year is 40,960 lines, a planned 120 percent gain. This will be achieved by the installation of new cell cites. Authorized Service Centers, and payment centers. Net operating revenue is expected to reach more than 1 Billion this year. To achieve these goals, the sales promotion budget will be 4,225,000 or .42 percent of projected sales. The MOBILINE Directory and Brochure will also be part of the advertising budget of 12,648,960 or 1.26 percent of projected sales. Other than that, a definite PR program is to be formulated for better community understanding and acceptance. The sales and distribution budget will be P5,600 or less than .25 percent of projected sales.