An Evaluative report on the performance of Zenco Sales, Incorporated

• Main Authors: Go, Rustina D., Sia, Denise C.
• Format: text
• Language: English
• Published: Animo Repository 1993
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16909
• Institution: De La Salle University

In the marketing of footwear products, since there are a lot of existing competitors, the company should be able to prevent what might make consumers perceive them in a negative way. Else, they would turn to the other firms instead. This paper was written with the aim of evaluating the performance of Zenco Sales, Incorporated and how certain problems could affect the way consumers regard them. These problems shall be dealt with on the viewpoint of marketing through the knowledge gained from the University, as well as the training acquired from the company. The writers were able to give a brief background and profile of the company as well as the industry. The company's performance was evaluated through the determination of its internal strengths and weaknesses. The external environmental factors which face the industry was also focused through ascertaining the opportunities and threats. The writers were likewise able to assess the firm's current marketing strategy through analyzing the company's marketing mix (i.e. product, price, place, promotion). The competitor's marketing strategy was also discussed. Through these, the writers were able to formulate several propositions which are marketing-related which the writers believe shall improve the corporation's performance and standing.