A Marketing plan for Packaging Products Corporation corrugated cartons

Corrugated carton is an industrial product most widely used for making shipping boxes. It is an almost homogenous product that is manufactured into boxes according to customer design and size specifications. It is in this regard that Packaging Products Corporation (PackPro) implements a strong custo...

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Main Authors: Jose, Jose Mari, Inton, Dexter Alexander, Santos, Eugene
Format: text
Language:English
Published: Animo Repository 1994
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16920
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-174332021-12-17T07:25:44Z A Marketing plan for Packaging Products Corporation corrugated cartons Jose, Jose Mari Inton, Dexter Alexander Santos, Eugene Corrugated carton is an industrial product most widely used for making shipping boxes. It is an almost homogenous product that is manufactured into boxes according to customer design and size specifications. It is in this regard that Packaging Products Corporation (PackPro) implements a strong customer satisfaction program based on consistent quality and service reliability to differentiate and position itself from its major competitors like Steniel, Dowell, Unibox and Johannesburg. The target market for corrugated cartons are the domestic and export processing markets. This paper recommends marketing strategies and promotional programs to achieve the following for 1995 1) increase sales volume by at least 15% 2) increase market share from 20% to 22-25% and maintain 2nd spot and increase profitability from the projected 8% to 10%. Prices of PackPro corrugated carton boxes are higher than most of its competitors. However, maximization of the base markets to cover total fixed costs will give the company an opportunity to lower prices and match the competitors' aggressive pricing strategies. PackPro's corrugated carton products are distributed nationwide although 90% of total sales will come from the Metro Manila Area where most of the customers' offices are located. Sales Promotions are broken down into three: Free Use of PackPro's Testing Facilities Customer Education Seminars and Seasonal Give-Aways. Total investment for this promotional program is P 193,655. Evaluation of the effectivity of the programs recommended in this paper shall be done through sales tracking and through the Year-End Company Performance Evaluation. Another indication will be the number of customers who will switch from competitors to PackPro. 1994-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/16920 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description Corrugated carton is an industrial product most widely used for making shipping boxes. It is an almost homogenous product that is manufactured into boxes according to customer design and size specifications. It is in this regard that Packaging Products Corporation (PackPro) implements a strong customer satisfaction program based on consistent quality and service reliability to differentiate and position itself from its major competitors like Steniel, Dowell, Unibox and Johannesburg. The target market for corrugated cartons are the domestic and export processing markets. This paper recommends marketing strategies and promotional programs to achieve the following for 1995 1) increase sales volume by at least 15% 2) increase market share from 20% to 22-25% and maintain 2nd spot and increase profitability from the projected 8% to 10%. Prices of PackPro corrugated carton boxes are higher than most of its competitors. However, maximization of the base markets to cover total fixed costs will give the company an opportunity to lower prices and match the competitors' aggressive pricing strategies. PackPro's corrugated carton products are distributed nationwide although 90% of total sales will come from the Metro Manila Area where most of the customers' offices are located. Sales Promotions are broken down into three: Free Use of PackPro's Testing Facilities Customer Education Seminars and Seasonal Give-Aways. Total investment for this promotional program is P 193,655. Evaluation of the effectivity of the programs recommended in this paper shall be done through sales tracking and through the Year-End Company Performance Evaluation. Another indication will be the number of customers who will switch from competitors to PackPro.
format text
author Jose, Jose Mari
Inton, Dexter Alexander
Santos, Eugene
spellingShingle Jose, Jose Mari
Inton, Dexter Alexander
Santos, Eugene
A Marketing plan for Packaging Products Corporation corrugated cartons
author_facet Jose, Jose Mari
Inton, Dexter Alexander
Santos, Eugene
author_sort Jose, Jose Mari
title A Marketing plan for Packaging Products Corporation corrugated cartons
title_short A Marketing plan for Packaging Products Corporation corrugated cartons
title_full A Marketing plan for Packaging Products Corporation corrugated cartons
title_fullStr A Marketing plan for Packaging Products Corporation corrugated cartons
title_full_unstemmed A Marketing plan for Packaging Products Corporation corrugated cartons
title_sort marketing plan for packaging products corporation corrugated cartons
publisher Animo Repository
publishDate 1994
url https://animorepository.dlsu.edu.ph/etd_bachelors/16920
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