Japan as a proposed market for Philsports Garments Company, Inc.

• Main Authors: Jugo, Jose Juan, Juliano, Mara Giselle, Midel, Aileen Gay, Reyes, Lyden Matthew P.
• Format: text
• Language: English
• Published: Animo Repository 1994
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16922
• Institution: De La Salle University

The proponents of this study intend to present a marketing plan for Philsports Garments Company Incorporated, an exporter of garments to the United States and Europe. This marketing plan will explain to management that in an industry with such market concentration, certain foreign free-trade agreeme...