The Effects of RCBC's national discipline for a green Philippines ad campaign
The Rizal Commercial Banking Corporation, in line within it's current thrust for the creation of the Philippine Dragon, launched last September 1992 an intensive marketing campaign dedicated to the preservation of the environment. This research paper set out to determine what exactly were the e...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1994
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16949 |
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| Institution: | De La Salle University |
| Language: | English |