A research study on how the Honda Civic can help Honda Cars Alabang improve their passenger car sales

• Main Authors: Eleuterio, Arlene V., Isidro, Ritche Kristofferson C., Salazar, Millie Rose D.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16961
• Institution: De La Salle University

In the midst of a current economic crisis, Honda still manages to maintain market leadership in passenger car sales. The industry directly affected by the crisis struggles to find means of coping other car companies resorted to lowering their prices drastically while honda cannot have the same as an...