A feasibility study on candle's light (Candle Republic Inc.)

The Candle Republic Inc. is a firm engaged in the manufacturing of gel candles. The proponents settled on the corporate name of CANDLE REPUBLIC INCORPORATED. The word CANDLE was chosen because the proponents are manufacturing candles, specifically gel candles. On the other hand, the word REPUBLIC wa...

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Main Authors: Baladiang, Maricon, Cachuela, Marie Angela, Co, Jeffrey, Dayunot, Emilio., III, De Guzman, Peter Brian, Gatchalian, Ronel James, Kho, Olivia, Ricafort, Marita Laxamana, Salazar, Diwata M.
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Language:English
Published: Animo Repository 2000
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17031
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-175442022-01-06T02:51:47Z A feasibility study on candle's light (Candle Republic Inc.) Baladiang, Maricon Cachuela, Marie Angela Co, Jeffrey Dayunot, Emilio., III De Guzman, Peter Brian Gatchalian, Ronel James Kho, Olivia Ricafort, Marita Laxamana Salazar, Diwata M. The Candle Republic Inc. is a firm engaged in the manufacturing of gel candles. The proponents settled on the corporate name of CANDLE REPUBLIC INCORPORATED. The word CANDLE was chosen because the proponents are manufacturing candles, specifically gel candles. On the other hand, the word REPUBLIC was chosen because of its etymological origin, the Latin phrase res publica literally translated as the public thing . These two words are associated in such a way that the product is generally created and manufactured for the public. Candle Republic Inc. is composed of determined, committed, and pro-active people who embody the vision of establishing a stable, profitable and non-detrimental organization exceeding the expectations of the internal and external stakeholders by providing a product with excellent value worth more than its price. The product, named CANDLE 'SLigHT, is a transparent candle made of gel wax. The candles are available in many vibrant colors. It is also available in soothing scents. CaNdLe'SLigHT is available in various designs. The product has a way of creating a suitable ambiance depending on the need of the consumer. Packaged in an elegant way, the product is labeled with a sticker of the company logo. The proponents believe that with the way the product was designed, prospective buyers will find it appealing as reflected in the results of the survey conducted. The proponents chose bars, pubs, casual and fine dining restaurants, and hotels as their primary market. These types of businesses are perceived to be the most likely consumers of the product because such establishments use decorative candles for lighting, decoration, as giveaways and souvenirs. The secondary market is composed of students from De La Salle University and other nearby universities. According to the results of the market study, wherein a sample size of 260 out of a population of 801 establishments was used, potential monthly demand will be 2,112 units for a market share of 74,62%. The rather large share of the market is credible, considering competitors exist. The product has a total production cost of P 30.53 per unit. Applying a mark-up of 147.5%, the selling price was pegged at P 75.00. The plant site of the corporation is located at Merville, Parañaque. This plant site was chosen mainly due to its accessibility, as well as because of the availability of adequate amount of space. Additionally, all facilities and amenities are included with the rent. The proponents also considered the proposed organizational structure and the requisite positions within the corporation. Rules and regulations were also formulated. Furthermore, the proponents discovered that the operation of the business will have no adverse consequences for the socio-economic environment in which it will exist. Financial analysis also returned favorable results. Profits will be generated during the operation of the business and the resulting return on investment was positive. In light of all these, it was concluded that the business be established and operations should commence as soon as possible. 2000-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/17031 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description The Candle Republic Inc. is a firm engaged in the manufacturing of gel candles. The proponents settled on the corporate name of CANDLE REPUBLIC INCORPORATED. The word CANDLE was chosen because the proponents are manufacturing candles, specifically gel candles. On the other hand, the word REPUBLIC was chosen because of its etymological origin, the Latin phrase res publica literally translated as the public thing . These two words are associated in such a way that the product is generally created and manufactured for the public. Candle Republic Inc. is composed of determined, committed, and pro-active people who embody the vision of establishing a stable, profitable and non-detrimental organization exceeding the expectations of the internal and external stakeholders by providing a product with excellent value worth more than its price. The product, named CANDLE 'SLigHT, is a transparent candle made of gel wax. The candles are available in many vibrant colors. It is also available in soothing scents. CaNdLe'SLigHT is available in various designs. The product has a way of creating a suitable ambiance depending on the need of the consumer. Packaged in an elegant way, the product is labeled with a sticker of the company logo. The proponents believe that with the way the product was designed, prospective buyers will find it appealing as reflected in the results of the survey conducted. The proponents chose bars, pubs, casual and fine dining restaurants, and hotels as their primary market. These types of businesses are perceived to be the most likely consumers of the product because such establishments use decorative candles for lighting, decoration, as giveaways and souvenirs. The secondary market is composed of students from De La Salle University and other nearby universities. According to the results of the market study, wherein a sample size of 260 out of a population of 801 establishments was used, potential monthly demand will be 2,112 units for a market share of 74,62%. The rather large share of the market is credible, considering competitors exist. The product has a total production cost of P 30.53 per unit. Applying a mark-up of 147.5%, the selling price was pegged at P 75.00. The plant site of the corporation is located at Merville, Parañaque. This plant site was chosen mainly due to its accessibility, as well as because of the availability of adequate amount of space. Additionally, all facilities and amenities are included with the rent. The proponents also considered the proposed organizational structure and the requisite positions within the corporation. Rules and regulations were also formulated. Furthermore, the proponents discovered that the operation of the business will have no adverse consequences for the socio-economic environment in which it will exist. Financial analysis also returned favorable results. Profits will be generated during the operation of the business and the resulting return on investment was positive. In light of all these, it was concluded that the business be established and operations should commence as soon as possible.
format text
author Baladiang, Maricon
Cachuela, Marie Angela
Co, Jeffrey
Dayunot, Emilio., III
De Guzman, Peter Brian
Gatchalian, Ronel James
Kho, Olivia
Ricafort, Marita Laxamana
Salazar, Diwata M.
spellingShingle Baladiang, Maricon
Cachuela, Marie Angela
Co, Jeffrey
Dayunot, Emilio., III
De Guzman, Peter Brian
Gatchalian, Ronel James
Kho, Olivia
Ricafort, Marita Laxamana
Salazar, Diwata M.
A feasibility study on candle's light (Candle Republic Inc.)
author_facet Baladiang, Maricon
Cachuela, Marie Angela
Co, Jeffrey
Dayunot, Emilio., III
De Guzman, Peter Brian
Gatchalian, Ronel James
Kho, Olivia
Ricafort, Marita Laxamana
Salazar, Diwata M.
author_sort Baladiang, Maricon
title A feasibility study on candle's light (Candle Republic Inc.)
title_short A feasibility study on candle's light (Candle Republic Inc.)
title_full A feasibility study on candle's light (Candle Republic Inc.)
title_fullStr A feasibility study on candle's light (Candle Republic Inc.)
title_full_unstemmed A feasibility study on candle's light (Candle Republic Inc.)
title_sort feasibility study on candle's light (candle republic inc.)
publisher Animo Repository
publishDate 2000
url https://animorepository.dlsu.edu.ph/etd_bachelors/17031
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