Pilforter, Inc.

• Main Authors: Bermejo, Genevieve, Biruar, Bai Cerynea S., Chua, Windee, Delizo, Lorena Lagos, Garcia, Rhea Lourdes, Go, Arlene, Llorin, Iris, Romen, Florence A., Sacdalan, Rina S., Vilela, Ma. Veronica C.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17037
• Institution: De La Salle University

PILFORTER Incorporated was organized by ten students taking up Business Management under entrepreneurship program at De La Salle University. The company's address is #30 Morning Star Drive, Sanville Subdivision, Diliman Quezon City. The corporation provides product which is convenient and practical. The idea of Pilforter which is a throw pillow and comforter in one rooted from the objective of the corporation which is providing unique and economical product. The proposed product is a throw pillow and comforter in one. Basically, it is a throw pillow which upon unzipping its sides, will be converted to a comforter. It is made of soft cotton cloth, which comes in different styles, fiberfill and zipper. It comes in three different shapes namely square, rectangle and hotdog shape. In its expanded form, it measures 43 x 51 1/2 . It weighs approximately 250 grams. The size and weight of the product make it more convenient. The product is also less bulky therefore it can save space. Aside from that, the proponents believe that coming up with such product will mean maximization of raw materials. Instead of using separate materials for comforter and pillow, Pilforter uses one for both purposes. It also maximizes the purchasing power of the people since the price is affordable. Previous practicum group, the PILO Incorporation, was able to sell 260 units of their product. The proponents also believe that they will be able to sell if more than or equal to 260 units. To support that, the potential demand for product was strengthened by the survey results, which reflected a market share of 11.25%. The gross market acceptability rate (GMAR) of 82% in the hypothesis testing implies that the number of respondents that are willing to buy product is significant. Households and students (especially those who live in dormitories) are the target markets of the company. The pricing system of the Pilforter was established based on the total cost per unit of the product which is P 327.52 with a mark up of P 72.05 or 22%. It will be sold at P 400.00 per unit. This is known as the cost-plus pricing method. The product will be made available through bazaars and retail outlets. Personal selling will also be adopted. The promotional items that will be utilized by the group are the following: flyers, calling cards and free gift items. The proponents acquired enough skills through practice and time and motion study. They have the ability and the capacity to manufacture Pilforter. The minimum production capacity per day is 5 units. On the other hand, the maximum unit to be produced per production day is 13 units. Thus, the average capacity is 9 units per production day.