Feasibility study on the production and marketing of shoe bags

• Main Authors: Aguilar, Eduardo Jesus O., Aromin, Francisco Joaquin V., Buenaflor, Sandra C., De Leon, Lloyd L., Hai, Nguyen, Nicolas, Vanessa Leonor C., Pasion, Ma.Roan D., Ricafort, Michael L., Rodriguez, Anna Kristina E., Uy, Dennis Danny O.
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17057
• Institution: De La Salle University

The aim of the study is to determine whether the proposed product, the shoe bag, is feasible taking into account several factors that would affect the business. These factors include: Marketing. The proponents realized that the shoebag is marketable to both males and females belonging to classes A & B, ages 15 to 40. This was revealed when the survey showed that a majority were willing to buy the product if offered. The marketability of the shoebag was further proven when the group tested the hypothesis, after which the results showed its validity. Technical. Based on the time and motion study, the group estimated that they can produce one unit of shoe bag in___hours. The major steps that would be undertaken in the process are as follows: (a) cutting, (b) cross-stitching, (c) and sewing. The entire process will be done using the assembly line method. Management and Legal. The group will form a corporation to facilitate the operation of the business. The corporation will make use of a functional organizational structure. Rules and regulations as well as sanctions were drafted to guide the group in their undertaking. Financial. The members of the group will contribute a total of P 15000.00 as their starting capital. Projected financial statements, budgets and ratios were used to determine the financial viability of the business.