Sources of cost and differentiation drivers of filstar Distributor Corporation and Fiesta Greetings Incorporated

• Main Authors: Capule, Jenelyn C., Tan, Melody T., Tanquintic, Paul Anthony R.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Industrial management; Business planning; Strategic planning; Cost accounting; Managerial accounting; Competition
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17490
• Institution: De La Salle University

The researchers employed a comparative case study to determine if there are significant differences in cost and differentiation drivers used for two firms. Exploratory research was used to find out the firms' financial information and its value chain activities. In-depth interviews were conduct...