The degree of Congruence of the personal values in the retail marketing business unit of a multinational petroleum company

• Main Authors: Estiva, Sabrina Viel Mariz R., Guillermo, Jocelyn G., Raymundo, Vanessa Jane L., Servidad, Macy Francesca V.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17514
• Institution: De La Salle University

This study is concentrated on discovering the personal value orientation, the congruence of these values per given demographic (age, gender, number of years of work experience, educational attainment, religion, marital status, number of children, number of years working with the company, department and number of years working in the department), the similarities and differences in the ranking of values of employees of the Retail Marketing Business Unit of Multinational Petroleum Company. Also, it was intended to present the organizational implications of the results revealed and to suggest possible recommendations to the company. Based on the initial research conducted, the null hypothesis of the proponents was that there existed no congruence of value among the Retail Marketing Business Unit employees of a Multinational Petroleum Company. As an instrument for investigation, the Rokeach Value Survey was utilized which determined the most to least prioritized value of each individual. The Kruskal-Wallis Test was employed to identify which terminal and instrumental values were significantly different across demographics. With this, it was revealed that a high degree of personal value congruence existed among the employees. This implied homogeneity and stability in Business unit which suggests a lower risk of conflict in organizational issues and higher degree of effectiveness in communication. However, despite congruence primarily having positive effects, negative linear relation could also be implied with the effectiveness of an organization or business unit. Thus, there is a need to maintain the unit’s degree of value congruence.