The PAL Shop: A proposed retail plan for a Philippine Airline gift shop

It is observed that passengers often ask for airline items from the cabin crew. A survey was then conducted in the domestic and international wing of the Centennial Terminal for the feasibility of setting up a souvenir/gift shop. 80% expressed interest (both domestic-and international-flight respond...

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Bibliographic Details
Main Authors: Amador, Maria Ricelda P., De Guia, Ayeela Zera L., Garong, Rodrigo Antonio R.
Format: text
Language:English
Published: Animo Repository 2007
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17518
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Institution: De La Salle University
Language: English
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