Marketing plan: IBM anyplace Kiosk Continuum Technology Corporation

The purpose of this marketing plan is to primarily help Continuum Technology Corporation generate awareness and increase the sales of the IBM Anyplace Kiosk product, which is still fairly new in the market. With that in mind, the goals and objectives are set and the strategies and proposals (4 Ps) a...

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Main Authors: Ortega, Johann, Reandino, Jeremiah, Tantamco, Ryan, Ting, Ivan Richmond
Format: text
Language:English
Published: Animo Repository 2006
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17527
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-180402022-02-05T00:04:34Z Marketing plan: IBM anyplace Kiosk Continuum Technology Corporation Ortega, Johann Reandino, Jeremiah Tantamco, Ryan Ting, Ivan Richmond The purpose of this marketing plan is to primarily help Continuum Technology Corporation generate awareness and increase the sales of the IBM Anyplace Kiosk product, which is still fairly new in the market. With that in mind, the goals and objectives are set and the strategies and proposals (4 Ps) are formulated to achieve the purpose of this marketing plan. The industry study part of this paper is divided into the worldwide self-service industry, the Philippine self-service industry, and the retail industry in the Philippines. The Philippine self-service kiosk industry lacks pertinent information since it is still in its infant stage and the group had to do exploratory research in order to find out the awareness of the touch screen kiosk perception of the IBM Anyplace Kiosk and the preference before investing in such product. Finally, the retail industry is included because the group feels that the IBM Anyplace kiosk will be appropriate to use in such industry, particularly the supermarket sector. The current product situation explains about the IBM Anyplace Kiosk product, how it was introduced last year, its sales contribution to the company last year, and the current promotions done for the product in the current year. The goals include building awareness and acceptance of the IBM Anyplace Kiosk product, convincing business sectors on how the product will be beneficial to their businesses, and making IBM the first brand to come up in mind when it comes to solutions for customer service. The objectives part includes increasing the level of product awareness and product sales for each year (up to the fifth year). 2006-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/17527 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description The purpose of this marketing plan is to primarily help Continuum Technology Corporation generate awareness and increase the sales of the IBM Anyplace Kiosk product, which is still fairly new in the market. With that in mind, the goals and objectives are set and the strategies and proposals (4 Ps) are formulated to achieve the purpose of this marketing plan. The industry study part of this paper is divided into the worldwide self-service industry, the Philippine self-service industry, and the retail industry in the Philippines. The Philippine self-service kiosk industry lacks pertinent information since it is still in its infant stage and the group had to do exploratory research in order to find out the awareness of the touch screen kiosk perception of the IBM Anyplace Kiosk and the preference before investing in such product. Finally, the retail industry is included because the group feels that the IBM Anyplace kiosk will be appropriate to use in such industry, particularly the supermarket sector. The current product situation explains about the IBM Anyplace Kiosk product, how it was introduced last year, its sales contribution to the company last year, and the current promotions done for the product in the current year. The goals include building awareness and acceptance of the IBM Anyplace Kiosk product, convincing business sectors on how the product will be beneficial to their businesses, and making IBM the first brand to come up in mind when it comes to solutions for customer service. The objectives part includes increasing the level of product awareness and product sales for each year (up to the fifth year).
format text
author Ortega, Johann
Reandino, Jeremiah
Tantamco, Ryan
Ting, Ivan Richmond
spellingShingle Ortega, Johann
Reandino, Jeremiah
Tantamco, Ryan
Ting, Ivan Richmond
Marketing plan: IBM anyplace Kiosk Continuum Technology Corporation
author_facet Ortega, Johann
Reandino, Jeremiah
Tantamco, Ryan
Ting, Ivan Richmond
author_sort Ortega, Johann
title Marketing plan: IBM anyplace Kiosk Continuum Technology Corporation
title_short Marketing plan: IBM anyplace Kiosk Continuum Technology Corporation
title_full Marketing plan: IBM anyplace Kiosk Continuum Technology Corporation
title_fullStr Marketing plan: IBM anyplace Kiosk Continuum Technology Corporation
title_full_unstemmed Marketing plan: IBM anyplace Kiosk Continuum Technology Corporation
title_sort marketing plan: ibm anyplace kiosk continuum technology corporation
publisher Animo Repository
publishDate 2006
url https://animorepository.dlsu.edu.ph/etd_bachelors/17527
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