Focusing on a target segment: a service plan for Expressions Stationary Shop
Expressions Stationery Shop has decided to move away from mass marketing and focus on a target segment to strenghten its position in the school and office supplies retail industry. The identified target market is high school and college teenagers of the classes C and D. The strategies are proposed w...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2007
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17537 |
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| Institution: | De La Salle University |
| Language: | English |