Purefoods-Hormel Company great food solutions: A marketing plan for purefoods hamwich bar great sandwiches

Ham is categorized as a ready-to-eat, refrigerated, and processed meat under Purefoods, which in turn is under the San Miguel umbrella of companies. In the past years the ham industry has declined by 18% from 2004. The decline has force Purefoods to take measures to arrest the decline and find ways...

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Bibliographic Details
Main Authors: Leelin, Carl Andrew, Maranan, John Ambrose, Rodrigo, Jansel
Format: text
Language:English
Published: Animo Repository 2006
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17542
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Institution: De La Salle University
Language: English