JolliBIDA Ka Sa Pasko

• Main Authors: Araneta, Maria Monica G., Arceo, Jaqueline Rose C., Delfin, Zulaika Jane C.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17549
• Institution: De La Salle University

Christmas is given much important in Philippines due to the fact that is a predominantly Christian country. Christmas has come to be known as a time for the family, most especially children, and also as a time of giving, a season of giving, spreading Christ-like acts especially to the less fortunate as a way of venerating Christ in his time of the year. It is through this season of giving that Jollibee has come up with a way to celebrate Christmas, to celebrate Christ, by means of a toy and book donation drive, JolliBIDA Ka Sa Pasko. The campaign aims to collect books and toys from key cities all over the country. Based on surveys conducted, the campaign will have a primary target market that consists of mothers aged 29-39 and a secondary target market that consists of children aged 5-12 years old. JoliBIDA Ka Sa Pasko contains 2 parts, an in store tree decorating event and the JolliBEE-BEEP-BEEP. The first part of the campaign will happen in all Jollibee outlets nationwide. Each outlet will contain a Jolli-tree which will be decorated by anyone who wishes to participate in the event.