Marketing plan for Mandarin Oriental's Paseo Uno

• Main Authors: Capanzana, Daryl Rose T., Dy, Vincent Raymund Y., Villanueva, Patricia Ann Friday A.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Marketing > Planning; Hotel restaurants; Mandarin Oriental Manila; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17557
• Institution: De La Salle University

Filipinos love to eat, and it has been found that 65% of Filipino in Metro Manila belonging to the classes A, B, C, D dine out (Synovate 2006). With the full service restaurants playing an important role in high tourist traffic (Euromonitor, 2006), it is not surprising as to why hotels have several...