A proposed service plan for Travessia Bar & Restaurant

The restaurant industry has been experiencing rapid growth after the recent Asian currency crisis. Even through many establishments had shut down, it also evident that many new players came in. Competition in the restaurant and bar industry of the Philippines has become fiercer. Travessia, a survivo...

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Main Authors: Binas, Joseph Anthony, Molina, Dodee
Format: text
Language:English
Published: Animo Repository 1999
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17574
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-18087
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-180872021-11-23T07:53:47Z A proposed service plan for Travessia Bar & Restaurant Binas, Joseph Anthony Molina, Dodee The restaurant industry has been experiencing rapid growth after the recent Asian currency crisis. Even through many establishments had shut down, it also evident that many new players came in. Competition in the restaurant and bar industry of the Philippines has become fiercer. Travessia, a survivor in the industry, aims to be the pioneering leader in a personalized bar set-up & felt the need to realize how they can have an edge over their competitors. Being a service oriented firm the management is currently formulating effective strategies and programs to answer the needs and wants of their clientele. This papers aim to aid the management on how they can improve & develop their services. The group recommended highly effective activities to continuously expand Travessias total target market through service & promotional programs. Since the firm is also suffering from a financial loss due to several external & internal factors, this plan will also enable them to increase sales, not only to cover the exceeding cost but moreover, to generate profit & eventually fulfill its mission in the future. 1999-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/17574 Bachelor's Theses English Animo Repository Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Marketing
spellingShingle Marketing
Binas, Joseph Anthony
Molina, Dodee
A proposed service plan for Travessia Bar & Restaurant
description The restaurant industry has been experiencing rapid growth after the recent Asian currency crisis. Even through many establishments had shut down, it also evident that many new players came in. Competition in the restaurant and bar industry of the Philippines has become fiercer. Travessia, a survivor in the industry, aims to be the pioneering leader in a personalized bar set-up & felt the need to realize how they can have an edge over their competitors. Being a service oriented firm the management is currently formulating effective strategies and programs to answer the needs and wants of their clientele. This papers aim to aid the management on how they can improve & develop their services. The group recommended highly effective activities to continuously expand Travessias total target market through service & promotional programs. Since the firm is also suffering from a financial loss due to several external & internal factors, this plan will also enable them to increase sales, not only to cover the exceeding cost but moreover, to generate profit & eventually fulfill its mission in the future.
format text
author Binas, Joseph Anthony
Molina, Dodee
author_facet Binas, Joseph Anthony
Molina, Dodee
author_sort Binas, Joseph Anthony
title A proposed service plan for Travessia Bar & Restaurant
title_short A proposed service plan for Travessia Bar & Restaurant
title_full A proposed service plan for Travessia Bar & Restaurant
title_fullStr A proposed service plan for Travessia Bar & Restaurant
title_full_unstemmed A proposed service plan for Travessia Bar & Restaurant
title_sort proposed service plan for travessia bar & restaurant
publisher Animo Repository
publishDate 1999
url https://animorepository.dlsu.edu.ph/etd_bachelors/17574
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