A service plan for Scuba World Inc.

• Main Authors: Almazar, Christine C., Andal, Arnold M., Cruz, Rosalynn F.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17577
• Institution: De La Salle University

The data gathered indicates that tourism is on the increase and that in the Asian region, Philippines is one of the prime destinations for divers. The increasing demand for aquatic sports adventures denotes that trends are favorable for the business of scuba diving, Scuba world, one of our country's professional dive centers, is enjoying wide patronage from the expats and some locals, the company's actual market. From the interviews that the proponents had with the management and foreign instructors of Scuba World, it will do the company well to tap its potential market the locals age 12 and over, but still belonging to the A,B, and upper C Market. This market is where the company positions itself. The company continues to draw people in, however, Scuba World has yet to recover from a deficit that had been a result of a declining sales performance in the past five years. The proponents aim to help the company recuperate from the loss through this service plan that embodies an appropriate mix of service development, pricing, sales and distributions, advertising, public relations, and promotional strategies and programs. This service plan is designed to maximize the potentials of Scuba World and is expected to effect a positive change of P 1, 542, 646 in net loss for the year 2000. An amount of P 745, 500 will be spent in order to let this change be possible.