A proposed marketing plan for Bayer Philippines Baygon Katol
The primary purpose of this thesis paper is to be able to present a realistic marketing plan for fiscal year 19977 to Bayer Phils., a manufacturer of Baygon products. The product of focus will be Baygon Katol. Baygon Katol is currently the market challenger with a 23% market share. Advertising and p...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1996
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17587 |
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| Institution: | De La Salle University |
| Language: | English |