A marketing plan for HUGGIES® Dry Diapers
The goal of Kimberly-Clark Philippines Baby and Child Care is to attain leadership in all its HUGGIES segments, namely in Performance, Value, and Pants categories. This paper focuses on HUGGIES Dry diapers. This paper aims to increase the sales volume market share of HUGGIES Dry from 4.1% in 2005 to...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2005
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17597 |
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| Institution: | De La Salle University |
| Language: | English |