Marketing plan for Cecon 2006

• Main Authors: Co, Shirley Jane C., Soriano, Johnas Christinne B., Yap, Paul Joseph V.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17600
• Institution: De La Salle University

The paper discusses mainly on CECON, its industry, current brand and competitive situation. The goal of this paper is to work towards total commitment to consumers by offering premium product which is a pioneer in the chewable Vitamin C market is trusted by doctors thus achieving a profitable growth in the market through our marketing communication program. Our marketing plan includes advertising, sales promotion and public relations programs that work hand in hand which will be sustained by our objectives which you shall see as you go through our paper that works toward our common goal. The group allotted P15, 000,000.00 as our budget to effectively implement the said programs. This budget is based on our projected sales and current financial situation of the product. CECON has currently P5,000,000.00 as its budget and made it to the top as the leading brand. The groups thinks that a bigger budget is needed to support the launching product of CECON for kids and it is made possible through our financial projections and current product situation. CECON, being number 1 in the market deserves a higher budget from the management which will serve as an instrument in maintaining its position and sees the opportunity of getting a higher market share from its competitors. Through the marketing Communications Program which will be supported by the budget, we are projecting higher sales for CECON and also with the launching of the new product-line CECON for kids… Your Body's Refuge!