A marketing service plan for access computer and technical colleges

• Main Authors: Catan, James Christian A., Yap, James Michael D, Zarate, Carlo Roman P.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17607
• Institution: De La Salle University

Access Computer and Technical Colleges is a tertiary level education institution that specializes in I.T. Education. It had been serving the industry for more than 24 years. It is one of the pioneers in the field but had been overrun by school founded later. As a result, the school is experiencing a decrease of enrollment. In solving this problem, reasons and suggestions in countering it are sensitive and delicate which require the safest possible, with budgetary working conservatively, actions must be really based from actual suggestions and assumptions. The groups, after fulfilling the OJT, has been able to observe the school as well and hypothesized the necessary actions need to be made. A survey was done to verify these hypotheses and surprisingly the usual approach to solving a decline in revenue, an intensive pull and push strategy, is not an applicable in this kind of business but a plan of action that would entail improvements on the company itself. Service improvement is the way. Remodeling process systems, improvement of facilities and quality of teaching are the best advertising mediums for this kind of business massive advertising medium that has no cost but has great impact. Means to controlling and evaluation are done through surveys, feedback forms, and inspection.