A marketing plan for CD70CRE Black and Decker, Philippines

• Main Authors: Manosca, Aimee, Yap, Carlo, Carol, Hoese
• Format: text
• Language: English
• Published: Animo Repository 2004
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17615
• Institution: De La Salle University

Black and Decker Philippines will introduce a new and improved power tool to the market. The CD70CRE is the highest powered drill amongst all direct competitors in its class. It is developed with the best of the consumer in mind-high quality and performance for home use that no competitor can beat. The CD70CRE is targeted to young professionals, who like to have fun are mobile, and to those who would like to fix things themselves. They want to own a high quality power tool that will provide them with thw best quality work with the least effort. The company would like to successfully introduce the product into the market through its unique feature as being the highest powered corded drill of its class in the market. The company will want to position the product as a drill that has many uses in the home. This will give the build goal of a drill in every home. The company would like to promote the product and build awareness. They would like to break even and reach a minimum return on investment. For the next two to three years, the company wants to designate the CD70CRE as solely a DIY power tool especially for the home user. They would also like to only sell the product in the modern channel, such as in malls. As the next years approach, the company would like to incorporate an education program to teach the proper usage of the power tool to increase longevity of life and to eventually increase the quality perception of the product due to the improvement of usage. Overall, the company would like to sell and market to the modern channel for their target market of do-it-yourself users. Evaluations by the company should also be implemented to ensure effectiveness of the company's strategies and to update the status of the company. IF properly followed, the company will succeed in increasing the sales and market share of the company.