Service marketing plan for Magsaysay Houlder Insurance Brokers, Inc.

• Main Authors: Larano, Julie Ann N., Suelto, Catherine L.
• Format: text
• Language: English
• Published: Animo Repository 2000
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17616
• Institution: De La Salle University

Magsaysay Maritime Corporation (MMC) is a Filipino owned company engaged in shipping, ship-management, agency services, crew manning operations, maritime training, insurance, real estate, and tourism and travel. This paper will be focusing on one of its subsidiary, Magsaysay Houlder Insurance Brokers, Inc. (MHIBI). MHIBI traces its beginnings when Magsaysay in-House Insurance Department was transformed into a profit Center, Magsaysay Insurance Services, Inc. (MISI), which later on entered into a joint venture with a world-class partner, Houlder Insurance Brokers (Far East). Thus, MHIBI was born when the partnership was finalized and signed by Mr. Allan Yu (Director of Houlder) and Ms. Doris Ho (CEO of MMC) in 1998, and has been continuing its operations up to the present. Since 1999, MHIBI location has been at the 6th floor of Times Plaza building (U.N. Avenue, Manila). MHIBI offers a wide range of insurance products that cover both life and non-life risks. The company's current General Manager is Mr. Danny Barlicos and the company has both corporate and individual clients. The paper will show the existing profile of the company and show how business is being done in MHIBI. The paper would mainly focus on improvements and recommendations on the company's service development, advertising, and promotions. Goals and objectives that are geared towards increasing MHIBI's sales volume, market share, service business awareness, and profitability will also be discussed. Also, this paper would show how profitable the suggested improvements and recommendations would be and how these plans would be evaluated and monitored regularly.