A proposed service plan for Binswanger Philippines, Inc. (International Property Consultants)

• Main Authors: Lazo, Kristine K., Lim, Maria Ysabel C., Pena, Jocelyn S.
• Format: text
• Language: English
• Published: Animo Repository 2004
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17617
• Institution: De La Salle University

This service plan focuses on the development of the real estate brokerage division of Binswanger Philippines, Inc. specifically in terms of its services and marketing efforts. In line with this endeavor, the researchers aim to help the company be a premier real estate organization, through specific service development and marketing programs recommended. The real estate industry is a broad and volatile arena which is significantly affected by political and social factors. With this perspective at hand, Binswanger Philippines, Inc. strives to develop a competitive niche in the market, which includes major multinational real estate companies and freelance brokers/agents as well. Taking into consideration the different aspects in the industry and the current situation of the company, the researchers suggested the implementation of a more detailed service development and marketing programs. The former specifically involves the addition of members in the real estimate brokerage division, the development of its overall service through the activation of other functions, and the standardization of its computer database. The latter aims to increase the awareness level of its target market through seminars and advertisements. Both service and marketing development programs are intertwined to help the real estate brokerage team attain a better internal (within the organization) and external (reach market) position. Furthermore, this plan also aims to expand the market of the company in terms target person and location, through suggested special medium term and long-term special programs. In line with these objectives and recommended strategies, the profitability estimate projects the increase of net income by 27% after the implementation of the service plan. This realistic and conservative financial projection hopes to assist the real estate brokerage division contribute a significant contribution to the earnings of the whole company. Moreover, a consistent monitoring and evaluation of results would be implemented through the cautions determination of weaknesses and improving thereon. Through the team's consistent and efficient work towards specified goals and objectives and the proper implementation of strategies, better results would be achieved.