Advocacy program proposal for Philippine Animal Welfare Society

• Main Author: Inocentes, Katrina Bianca T.
• Format: text
• Language: English
• Published: Animo Repository 2003
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17630
• Institution: De La Salle University

After the successful lobby for legislation of the Philippine Animal Welfare Society (PAWS) and other local animal welfare groups, the Philippine Animal Act of 1998 was passed. It is now time for the concerned organizations and government agencies enumerated in the said act to use this law as a tool to push forward the animal welfare movement. Right now, Paws is only able to implement its programs on a small scale for there are two structural-base issues that limit them from maximizing their full potential. First, the organization id defined as non-profit, non-government organization which makes them dependent outside companies and government agencies for the availability of their funds. Next, the organization is volunteer-based. The lack of monetary compensation deprives the organization with the power to demand permanency, consistency and reliability from their volunteers. An answer to this condition, this paper recommends to the organization a low-cost program that penetrates and makes use of the local educational system. Here, the organization can find the highest concentration of the program's target public: promising high school students who have creativity and leadership potential which the organization can tap as a resource for its current programs, and train to be animal welfare advocates themselves. By putting up a network of clubs, PAWS will have a pool of ready volunteers for the organizational activities. Moreover, it will enable the organization to concentrate on organizing major, because this network of clubs will be handling the small-scale events under the supervision and guidance of PAWS as its mother organization. In effect, there would be an increase in the total activity within the movement itself.