A marketing plan for People Asia Magazine
Since PEOPLE Asia Magazine is a relatively new addition to the magazine industry, it has not gained a strong brand image and awareness yet. For this reason, the group proposed to launch the PAM Campaign to develop brand awareness among its target market and encourage not only subscription sales but...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2001
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17657 |
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| Institution: | De La Salle University |
| Language: | English |