Bahay Tsinoy: A museum of the Chinese in Philippine Life (A proposed advocacy campaign for the Chinese-Filipino Integration into Philippine life)

• Main Authors: Leang, Avigale Y., Chua, Steven C., Capuno, Vincent Paul
• Format: text
• Language: English
• Published: Animo Repository 2001
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17661
• Institution: De La Salle University

This is a proposed advocacy campaign for the integration of the Chinese Filipino into Philippine society through Bahay Tsinoy, a one of a kind museum of the Chinese in the Philippine Life. The campaign involves around how to best market the museum and its ideals of promoting to the utmost the Chines...