Service plan for e-yellowpages

• Main Authors: Achacoso, Carla Joan B., Leonardo, Richelle A., Ong, Charlene April F.
• Format: text
• Language: English
• Published: Animo Repository 2004
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17673
• Institution: De La Salle University

Directories Philippines Corporation, also known as DPC, is the pioneer and biggest publisher of telephone directories in the country. In 2000, DPC engaged in a strategic alliance with PLDT and produced the E-Yellow Pages (EYP). EYP is the largest online Yellow Pages in the Philippines. Its competitors are Clickthecity.com, Mshox, Handycitypages.com, Manilaguide.com, and the Philippinebusiness.com.ph. These competitors are considered content provider websites that are especially designed to provide information and content of different sorts or nature to customers. The group proposes that EYP should aim to cater to urban professionals, ages 21-40, who belong to the social class A, B and upper C as its primary target market. EYP aims to create the target market's awareness that it is the most comprehensive online directory in terms of the number of business establishments listed. E-Yellowpages should also make the site more interesting by adding features like forums or discussion groups, maps, business profile, entertainment section and others to attract a greater number of Internet users. This is part of the group's proposal on website development. Furthermore, these features could also add up to the stickiness of the site. Under promotions, the group proposes events like movie premiere sponsorships, trade shows and I.T. Matters. This is a Lecture on Technological Advancements in Powerbooks. EYP aims to achieve its objectives of making their audience aware of their comprehensive online directory and attractive web features through increased sales and page views. The awareness of the website will be evaluated through surveys and statistics on online users before and after the full-run campaign.