Getting to know yo: A proposed marketing plan for YOCard

• Main Authors: Banguias, Mary Grace Anne L., Banguis, Mary Grace Anne L., Bautista, Jezelle S., Go, Marjorie C., Kuan, Sherwin Spencer Y.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Marketing > Planning; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17675
• Institution: De La Salle University

First Innovi Corporation is the pioneering company in postcard advertising in the Philippines. It handles YOCard, which only started its operations last November 2006. It falls under the non-traditional media, also called below-the-line medium. YOCard are postcards which consumers can pick up for fr...