A marketing plan for WolfPac Communications, Inc.

The mobile market has become the pre-dominant growth driver of the telecommunications industry due to the increasing demand for cellular phones. This has led to opportunities for new companies to offer new services that cater to the growing mobile market. Among the existing developers of wireless va...

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Main Authors: Quiat, Noreen H., Ricasio, Angeline P., So, Maria Katrina S.
Format: text
Language:English
Published: Animo Repository 2004
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17682
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-18195
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-181952021-12-02T02:33:04Z A marketing plan for WolfPac Communications, Inc. Quiat, Noreen H. Ricasio, Angeline P. So, Maria Katrina S. The mobile market has become the pre-dominant growth driver of the telecommunications industry due to the increasing demand for cellular phones. This has led to opportunities for new companies to offer new services that cater to the growing mobile market. Among the existing developers of wireless value-added services is WolfPac Communications, Inc. It has grown to be a successful wireless applications and content provider for the Philippines leading wireless service network, SMART Communications, Inc. This and the threat brought by rapid changes in technology have prompted the company to continuously come up with new services that take advantage of the wide subscriber base of SMART. This study was made to help WolfPac cope with the advancements in the wireless market through the proposed service, SMART BISTRO. This seeks to make best use of the company's strengths and existing resources to further provide convenient access to quality information about food establishments in Metro Manila. Also, presented in this paper is the marketing communications program for SMART BISTRO that aims to create awareness among its target market. The group suggests the use of radio and print ads for the advertising of the product. Together with the sales promotions and public relations programs, media cost is calculated to be within a given budget of P15,000,000 to be shouldered by SMART. The product is estimated to bring a 33.25% increase in WolfPac's revenue for the year 2004 while incurring minimal cost for product execution. 2004-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/17682 Bachelor's Theses English Animo Repository Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Marketing
spellingShingle Marketing
Quiat, Noreen H.
Ricasio, Angeline P.
So, Maria Katrina S.
A marketing plan for WolfPac Communications, Inc.
description The mobile market has become the pre-dominant growth driver of the telecommunications industry due to the increasing demand for cellular phones. This has led to opportunities for new companies to offer new services that cater to the growing mobile market. Among the existing developers of wireless value-added services is WolfPac Communications, Inc. It has grown to be a successful wireless applications and content provider for the Philippines leading wireless service network, SMART Communications, Inc. This and the threat brought by rapid changes in technology have prompted the company to continuously come up with new services that take advantage of the wide subscriber base of SMART. This study was made to help WolfPac cope with the advancements in the wireless market through the proposed service, SMART BISTRO. This seeks to make best use of the company's strengths and existing resources to further provide convenient access to quality information about food establishments in Metro Manila. Also, presented in this paper is the marketing communications program for SMART BISTRO that aims to create awareness among its target market. The group suggests the use of radio and print ads for the advertising of the product. Together with the sales promotions and public relations programs, media cost is calculated to be within a given budget of P15,000,000 to be shouldered by SMART. The product is estimated to bring a 33.25% increase in WolfPac's revenue for the year 2004 while incurring minimal cost for product execution.
format text
author Quiat, Noreen H.
Ricasio, Angeline P.
So, Maria Katrina S.
author_facet Quiat, Noreen H.
Ricasio, Angeline P.
So, Maria Katrina S.
author_sort Quiat, Noreen H.
title A marketing plan for WolfPac Communications, Inc.
title_short A marketing plan for WolfPac Communications, Inc.
title_full A marketing plan for WolfPac Communications, Inc.
title_fullStr A marketing plan for WolfPac Communications, Inc.
title_full_unstemmed A marketing plan for WolfPac Communications, Inc.
title_sort marketing plan for wolfpac communications, inc.
publisher Animo Repository
publishDate 2004
url https://animorepository.dlsu.edu.ph/etd_bachelors/17682
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