Creating value: A case study on lifestyle food markets and the elements of their business model

• Main Authors: Ciudad, James Paulo C., Kahayon, Annamarie Therese M., Manguera, Jed Bryan R., Sacramento, Carmina M.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17864
• Institution: De La Salle University

The purpose of this research was to determine what business model elements are being employed by the lifestyle food markets of Mercato Centrale Philippines, Inc., namely Midnight Mercato, Mezza Norte, and Cucina Andare, and to find out if these elements create value to their target customers. Assess...