CLEANFRESH fragrance

• Main Author: Marcelo, Ma. Lourdes Elvira T.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Odor control; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17875
• Institution: De La Salle University

CLEANFRESH sells a complete line of environmentally friendly air fresheners supplies for all possible household, comfort rooms and car uses. CLEANFRESH is finalizing a contractual agreement with a major scents supply manufacturer for the production of a complete line of private label products. Product prices will be quite competitive since CLEANFRESH is directly buying scents from the manufacturer. CLEANFRESH will sell products to two customer segment. The first segments are individual consumers who are purchasing the products for personal (household, car, & comfort room) use. These individuals are environmentally conscious consumers who are looking for a unique product for their home, cars, & comfort room. Demographics for this group are younger, politically liberal people who are interested in making an individual contribution to the betterment of our environment. The second target segment are the companies, supermarkets, and schools. CLEANFRESH will be able to offer competitively priced products that are of the highest quality to the market. CLEANFRESH has identified a multi faceted competitive edge that will assist them in their fast market penetration. First is unique product with mosquito repellent, Second quality products All of the products sold by CLEANFRESH are manufactured by a leading company, made for CLEANFRESH to their specifications. This allows CLEANFRESH to offer a very competitive product that meets the needs of the market. Lastly competitive pricing: CLEANFRESH is able to offer great pricing because they are purchasing the products directly from the manufacturer. While CLEANFRESH pays out sale commissions to the various layers of distributors, this grassroots distribution model is still more efficient than the traditional distribution channel, keeping prices competitive. The management of CLEANFRESH will compose of one (1) sales person and one (1) driver on its first quarter of the business.