Hera Shoes

• Main Author: Cabili, Kristine Joy I.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Shoes; Women's shoes; Electronic commerce; Production management; Industrial management; Marketing > Management; Business enterprises > Philippines > Finance; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17924
• Institution: De La Salle University

Hera Shoes is an online store that offers ladies™ shoes that has a unique concept of personality-based designs. Design, quality, and comfortability are our key strategic points in delivering the best lady shoes online, and through personal selling as well. Hera Shoes concept is unique and appealing because the designs are made for women possessing the following personalities: sweet, playful, fearless, simple, and sophisticated. Our products will help women to define themselves among the rest. We also offer shoe customization so that our customers can create a new design for themselves. Hera Shoes is set up as a home-based business, with plans for expansion into a store in the future. It is organized as a sole proprietorship under the name of Kristine Joy Cabili. All of our shoes are designed by the owner herself and are made in Marikina City, Philippines. Our target market includes young women, ages 18 to 25, who enjoy shopping shoes online at a limited budget. Although there are a lot of online stores surfacing and existing online (especially in Facebook), Hera Shoes will still differ because we have categorized our products that will best suit the taste of the consumer. We want to give our customers a forever gift promo which would give them free shipping for every two or more shoes purchased. Through this way, our customers will not have to worry about paying for additional shipping fee in every pair of shoes they bought. Hera Shoes started with a small capital of around 30, 000 pesos which includes the initial inventory, cash on hand and in bank, and also the petty cash. Our business will grow at 5% per year in terms of increase in sales, customer acquisition and retention. We also want to reduce our expenses every year by at least 5% to increase our yearly profit. We differ from other online shops because clothes dominate the products offered in the ecommerce market today and shoes might just be the next big thing in the internet. Hera Shoes will continue to post advertisements and other promos as frequently as we can so that we can acquire and retain more customers. This is a very profitable business because fashion never ends and will always be one of the profitable industries in the world.