A study on the significant factors sustaining the growth of Ocean Palace Resort

• Main Authors: Cheung, Hoontae, Miclat, Ezekiel, Quimpo, Salvador
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17935
• Institution: De La Salle University

This study provides an analysis and evaluation of the various factors that significantly contribute to the sustainable growth of Ocean Palace Resort. From the literature review, the group presented several growth models that indicate such factors. These factors need to be measured in order to identify their importance level in the sustainable growth of the resort. The main factors consist of quality business and sites, efficient resort, stakeholder engagement, capital investment, new services, and new facilities. The study focused on the management, employees, and guests of Ocean Palace resort in measuring the said factors and deriving qualitative data from the results. The group made use of a model that utilized a perspective on a firm level as a basis for the derivation of a framework that allowed for the suitability in the circumstances of Ocean Palace Resort. In generating the data to be analyzed, the research group made use of a non-profitability sampling technique, which is convenience sampling. In addition to that, the researchers also collected qualitative data from the stakeholders of the resort through interviews. The group also came up with the profiles of the managers, employees, and guests that may aid the company in coming up with its business strategies. Surveys were also administered by the researchers group to the guests for a certain period of time. The findings in the study, through hypothesis testing, have revealed that there were three factors that were proven to be significant, namely (1) efficient resort, (2) stockholder engagement, and (3) capital investment. The rates of return on owner’s equity and return on investment as measures of efficient resort and capital, respectively, are contributors to the growth in net income of a resort. Meanwhile, the research group has proven that the performance level of employees and the quality of guest feedback can affect the profitability of the firm, too. The research group has recommended that the company focuses on the three factors stated above as they are vital to the growth of the resort. The owner can be assured that the returns to the capital he invested into the business will grow significantly as years go by. As another recommendation, the resort must make sure that it monitors the level of performance of its employees and the feedback that it gets from its guests and make sure that these are all improved to ensure sustainability of the business.