Growth of food technology-based enterprises through product, process and market innovation: A case on Gardenia Bakeries Philippines, Inc.

• Main Authors: Asia, Ann Cherrise D., Carreon, Eileen M., De Castro, Ma. Czereena Joyce E., Ty, Jamie Selene S.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17938
• Institution: De La Salle University

The purpose of this study is to describe and evaluate the growth of food technology-based enterprises through innovation. For this research, the group chose to look into a single company and a conglomerate in the baking industry, Gardenia Bakeries Philippines Inc. To gather data, the researchers wer...