The effectiveness of group buying websites as a market penetration strategy among selected small and medium travel agencies

• Main Authors: Heukokerna, Diamante Gaw, Kuk, Ji Eun
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17947
• Institution: De La Salle University

Technology has indeed made our lives easier because it has lessened the gap of a lot of things. With technology, people do not need to work or sweat as hard as before. A lot of things have improved because of technology. But most importantly the way people do business improved a lot because of techn...