A marketing plan for Halo

• Main Author: Alimanza, Justine Aylyn J.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18036
• Institution: De La Salle University

Technology has been inculcated in the culture and lifestyle of Filipinos. Statistics have proven this as it shows that majority of the population cannot go an entire day without using a mobile phone. To add to this, there has been an increase in household possession of portable consumer electronics. Due to the rising demand for these devices, an opportunity has opened for companies specializing in gadget accessories. There are different reasons why gadget owners use accessories. Among these reasons are to sustain or increase the value of the gadget with the protection and aesthetics they provide, to ease the use of the gadget and lastly, to express themselves. As much as consumers are investing on gadgets, they find ways on how to protect their gadgets from damages. Halo is a company that provides carrying and protective cases for gadget owners through its wide variety of products for different types of gadgets.